Product Design
Yara Connect
01.-
Introduction
Yara has long been a key player in the fertilizer and agriculture industry.
02.-
Problem
Competition has forced them to rethink how they approach business, especially when it comes to partnership
Fertilizer retailers are an essential part of the farming community. Over the years, they earned trust and respect from farmers by providing resources and advice, so building and retaining a close relationship with them became a strong focus of the business.
03.-
goal
The goal is to build a solution that rewards retailers for advocating for Yara's products
Retailers are entitled to eare "Yara Points" by giving discount on certain Yara's products.
04.-
What it means
This has allowed the business to
1. Establish an extensive and loyal network of retailers in the local market
2. Keep track of our product movement and our market share
3. Stay competitive and make informed business decisions